It’s a wonderful idea, to work on the business, rather than in it. Idealistic maybe. However, it can be the difference between you heading home and getting time with the kids or you still powering on through at 11pm.
It’s easy to get caught in the trap of firefighting, needing to be the hero and stepping into everything that throws a slight wobble. However, every time you do this you reinforce the dependency on you. Your clients see it, your staff feel it and your partner hears about it.
We only get so many hours per day and how we choose to invest them is up to us. Some of us love our craft and wouldn’t want to be doing anything else, that’s wonderful – keep nailing it. But for the rest, there is a fight that happens each day. How do we make, not find, the time to work on the business rather than in the business?
Some of our clients have absolutely nailed this, some are in the fight and others are looking to step into the ring.