The caffeine is beginning to wear a little thin after lunch so a few notice a gleaming coffee grinder and espresso machine tucked away in the corner. He catches our glances and comments that every employee has 2 hours of training from a professional barista in their first week.
It’s a throwaway comment, but one that speaks volumes of the culture they have created here. They care about the little things. When these details are consistently considered they add up to create an environment that isn’t just another office. The enjoyment, quality of work, and ultimately, contentment of the staff are all affected.
They produce some of the most visually stunning work I’ve personally seen. It’s not surprising that companies like Adidas use them for digital storytelling as their use of photography and language is exceptional. They really get under the skin of what story the client is trying to tell and then represent that in strong compelling copy and imagery.
They create an environment of openness & transparency for us all to listen in. We spend the next 2 hours hearing about their victories and struggles. The mistakes they have made, the scars they have picked up and what lessons have been learned through it all. He shares this in the middle of the open plan office for all to hear. They are in this together.
We all listen to what Torsten shares through the different lenses and perspectives. What one person finds invaluable, to another it won’t resonate. Here are some of my takeaways:
“We genuinely believe that to create something awesome requires trust, honesty & establishing a real common ground”
“We care about the content and the story, no matter the medium or the format”
“Make space and time to work on your own projects and you never know where these will lead you”